The company was founded by Shri SukhramDas Rohra in year 1982. Under his guidance company started manufacturing oil soaps named PREM and DELIGHT. After the success in Oil Soap Segment the company diversified in manufacturing Detergents. Shri Sukhramdas Rohra along with Shri Mahesh Rohra, Shri Kishorelal Rohra and Shri Amar Ahuja laid the foundation for diversification. Year 1993 was the breakthrough year for the company as it launched it’s till date most successful brand named “UMANGâ€. From that day the company has reached new heights year after year. Year 2000 was the next milestone step towards success as the company launched a new premium range product named “SELLOâ€. Sello added a new dimension to the company’s growth. Throughout these years company has grown multiple folds, this all has been possible because of the vision which each and every person associated with the company shares i.e. to satisfy customers by providing best quality products. This policy has he
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